Let’s start with the first and the easiest way to share a link on Instagram.
Add a Link to Your Bio.
Instagram bio is the only place where anyone can share a clickable link, including private personal accounts.
Follow these steps to add link in your Instagram bio
- Open Instagram.
- Visit your profile by tapping your profile picture icon on the bottom right corner (top right for the laptop).
- Tap “Edit Profile” on the top of the screen.
- Write a custom description in less than 150 characters.
- Please add a short link om your website in the form of your domain.com.
- Add links to other profiles by tapping “@” followed by the profile handle.
- Add hashtags by tapping “#” followed by the hashtag that you associate with.
- Tap “Done” to save the bio.
Share Short Links or Directions to Landing Pages in Your Post Captions.
You can’t include clickable links in the normal Instagram photo posts,
but that doesn’t mean the post captions are useless!
You can still use them to get user’s attention, share extracts from your content, and expand your reach with carefully selected hashtags.
Add Swipe-Up Links to Your Instagram Stories
You can save stories with swipe-up links in the highlights section of your profile.
These stories will remain pinned between your bio and photo grids. Use high points as a library for evergreen content: essential FAQs, top-selling products, and past events to show new fans what they missed.
Create Links in Instagram Shop-able Posts and Stories
Shop-able posts are another example of a very specific link.
Each shopping tag is linked to a single product (and must be a physical product, sold in one of a select group of countries). Shopping tags are the most targeted conversions possible.
Start by creating a product catalog on Facebook to use shopping tags.
Once you’ve uploaded a full range of products with shopping links, images, and descriptions you can start adding shopping tags to your Instagram posts.
Pay to Promote Links in Instagram Posts and Stories
With Instagram’s business profile, you can pay to promote posts and stories. Not only this helps you segment your audience, but you can also add clickable links to promotional posts.
That’s right: Instagram lets you share links in post captions for as long as you pay for them.
But the same rules apply here for any advertisement. Make sure your links are absolutely relevant to the post and story in which they appear because if people click and then bounce, you’ve wasted your ad spending.
Add Links In Instagram Direct Messages
Instagram DMS is an underused feature of many brands. You should monitor your inbox on a daily basis for message requests, customer service questions, and stories about your brand.
Respond, share, and build customer relationships. You can start a conversation by responding to a user’s story or by reaching out to offer help. For example, we’re making a point of reaching out to the first users of our platform.
So, what kind of messages are you able to deliver? Take one example: a message to welcome new followers.
Of course, you won’t have time to type a new message every time someone joins your community, so start with quick answers to set up quick answers, go to Settings, and then Business.
Write a message and choose a keyword so that you can quickly find the answer you need.
You can share active links with your quick replies and standard messages.
So, in addition to sharing specific links in response to customer queries, you can also start an automatic lead-nutrition campaign for each new follower.
Share Links in Your IGTV Descriptions
Instagram and the Facebook family, in general, are still obsessed with video content. As an incentive, the platform offers more IGTV link capabilities than video feed.
Clickable links can be included in the description of each IGTV post.
Users need to tap the arrow icon next to the post title to see the description.
Because users need to actively expand the description to see any links, make sure you tell them about the link in your IGTV video.
IGTV links are available to any account, whether or not they have reached 10,000 followers.
Bonus: Use Action Buttons on Your Instagram Profile
Not all Instagram business profiles have story links, but all of them have access to profile action buttons.
You can create instant buttons on your profile for the following actions (and free character space in your bioprocess):
- Start Order
Just like this
These buttons are only visible on the smartphone app, not on the desktop. But then, no one, except social media managers, uses Instagram on their desktop.
What do you think about all this?
Which of these tactics do you use to share Instagram links?
Do you have more secrets to linking?
Share your thoughts and tips in the comments.