What is Social Media Demographics?
Social Media Marketing, introduces the process of obtaining traffic or awareness across social sites. For any social media Marketer, demographic statistics are an essential piece of data to set up a social media marketing strategy. It’s like knowing what kind of users are looking for products you want to sell. You also get the idea who’s on what platform, and that aids you in analyzing advertising, and marketing conclusions. As the social space is continuously changing, it’s always useful to know the current statistics to redefine your decisions and customize content based on “how your audience uses distinct platforms”.
Why Does Demographic Data Matter?
Let’s suppose you are damn sure about your current social media marketing strategy, and you’re searching for more networks. The first step is, you’ll research who’s already on those new platforms. You have to make sure that your ideal target audience is participating actively there.
Popular social Media Network
- Facebook Demographics
- Instagram Demographics
- Twitter Demographics
- ·Pinterest Demographics
- ·LinkedIn Demographics
- ·YouTube Demographics
There are two types of social media marketing: the first is organic and the other one is paid. Let’s discuss the Demographics of popular social media networks.
What is Facebook Demographics?
Facebook is one of the most visited social media platforms After YouTube. Facebook is ranked number two when we talk about the most used platforms. According to another research, 69% of US teenagers use Facebook. People who use Facebook, 74% of those at least log in once a day. If you compare daily usage, 74% is more than Instagram and Snapchat’s daily users.
Facebook Age & Gender Demographics
Excluding people who are 65 years old or more, Facebook have user from every age group. 75% of women and 63% of men using the platform.
Breakdown of Demographics
The breakdown of demographics by age include:
- 51% of 13–17-year-olds use Facebook
- 76% of 18–24-year-olds use Facebook
- 84% of 25–30-year-olds use Facebook
- 79% of 30–49-year-olds use Facebook
- 68% of 50–64-year-olds use Facebook
- 46% of 65+-year-olds use Facebook
Facebook Location Demographics
Facebook users base and reach are worldwide, so several brands can promote their products very simply, even those with a global social appearance to get their target customers on the network. India has a 269 million user base country. After India, the US has 183 million users and Indonesia has 123 million users.
Instagram Demographics
Let’s discuss Instagram demographics.
Popularity is rising on Instagram continuously but Facebook is still on 1st rank in daily login. Facebook user’s daily login is 74% while Instagram users log is 63%.
Instagram Age & Gender Demographics
According to Statistics, Instagram is the favorite social network for 35% of US adults, while Snapchat is on second.
In terms of gender, Instagram is used by 43% of women while 31% of men use it.
The breakdown of demographics by age include:
- 75% of 18–24 year olds use Instagram
- 57% of 25–30 year olds use Instagram
- 47% of 30–49 year olds use Instagram
- 23% of 50–64 year olds use Instagram
- 8% of 65+ year olds use Instagram
Instagram Location Demographics
Instagram is one of the most popular social networks worldwide. It has the most users in the US estimated at 116 million, India has 73 million and Brazil has 72 million.
These statistics make the network attractive to both brands and influencers.
In the US, the regional breakdown includes:
- 33% of those living in an urban area use Instagram
- 37% of those living in a suburban area using Instagram
- 43% of those living in a rural area use Instagram
Twitter Demographics
According to research, Twitter has less popular as compared to other social media networks. 22% of adults use Twitter in the US. Twitter’s format is suitable for timely content, Twitter platform continues to be admired for news and customer service.
Twitter Age & Gender Demographics
In the US gender breakdown, Twitter users have 24% of men, and 21% of women. On an international basis on this platform, the breakdown is 66% men and 34% women.
The breakdown of demographics by age include:
44% of 18 to 24 year olds use Twitter
31% of 25–30-year-olds use Twitter
26% of 30–49-year-olds use Twitter
17% of 50–64-year-olds use Twitter
7% of 65+-year-olds use Twitter
Twitter Location Demographics
On Twitter with a total of 330 million worldwide monthly users, 262 million are outside the US. However, in the US Twitter users are high. So you have to make sure your marketing strategies are completely advanced to reach those audiences by investing more on Twitter. This platform is used to break the news around the world.
In the US, the regional breakdown includes:
26% of those living in an urban area using Twitter
22% of those living in a suburban area using Twitter
13% of those living in a rural area use Twitter
LinkedIn Demographics
LinkedIn demographics are more favorable for professionals. Their users ’ daily login ratio is less than Facebook and Instagram. LinkedIn user’s logins are only 9% more than once a day in the US. Only 12% visit daily and 23% visit several times a week.
LinkedIn Age & Gender Demographics
The ratio of men and women using LinkedIn is comparatively similar. LinkedIn is basically a social media platform for professional networking, it builds awareness about the latest workforce. 29% of adult men use LinkedIn and 24% of adult women use LinkedIn.
The breakdown of demographics by age include:
17% of 18–24-year-olds use LinkedIn
44% of 25–30-year-olds use LinkedIn
37% of 30–49-year-olds use LinkedIn
24% of 50–64-year-olds use LinkedIn
11% of 65+ year olds use LinkedIn
LinkedIn Location Demographics
LinkedIn has the highest number of users estimated at 160 million in the US, India is the next closest at 61 million.
In the US, the area breakdown includes:
33% of those living in an urban area use LinkedIn
30% of those living in a suburban area use LinkedIn
10% of those living in a rural area use LinkedIn
Pinterest Demographics
More than “300 million” people are using Pinterest globally in a month, might be the next major strategy you’ll desire to invest in is “Pinterest marketing”.
Pinterest Age & Gender Demographics
In the US women, users are currently high on Pinterest. 15% of men use Pinterest while 42% of women use it in the US.
The breakdown of demographics by age include:
38% of 18–24-year-olds use Pinterest
28% of 25–30-year-olds use Pinterest
35% of 30–49-year-olds use Pinterest
27% of 50–64-year-olds use Pinterest
15% of 65+ year-olds use Pinterest
Pinterest Location Demographics
Pinterest also has a broad global user base and according to Statistics, the network exaggerates 322 million global users and 87 million monthly actives in the US.
In the US, the regional breakdown includes:
30% of those living in an urban area use Pinterest
30% of those living in a suburban area using Pinterest
26% of those living in a rural area use Pinterest
YouTube Demographics
YouTube has the highest users globally among all adults in the US than Facebook. 73% of adults use video streaming platforms in the US. For those who do use this network, 38% of users appeared logging in several times a day. Setting up your YouTube channel is a priority like any other social channel. As video content continues to take over on social channels
YouTube Age & Gender Demographics
By gender demography 78% of men and 68% of women are using YouTube.
The breakdown of demographics by age include:
90% of 18 to 24 year olds use YouTube
93% of 25–30-year-olds use YouTube
87% of 30–49-year-olds use YouTube
70% of 50–64-year-olds use YouTube
38% of 65+-year-olds use YouTube
YouTube Location Demographics
In the US, the regional breakdown includes:
77% of those living in an urban area use YouTube
74% of those living in a suburban area use YouTube
64% of those living in a rural area use YouTube
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