Name Your Campaign<\/strong><\/h3>\n\n\n\n

\u25cf Scroll down to name your Facebook ad campaign and choose whether to set up an A\/B split test and then select whether to turn on budget optimization. If you’re using multiple ad sets then this option can be helpful, but for now, you don’t need to turn on.<\/p>\n\n\n\n

\u25cf For the Engagements objective, you\u2019ll also choose whether to focus on post engagement, page likes, or event responses. For this example, we\u2019ll choose Page likes.<\/p>\n\n\n\n

Set Up Your Ad Account<\/strong><\/h3>\n\n\n\n

When you set up your Ad account, a button will appear. Click that button to move on to the next step.<\/p>\n\n\n\n

Target Your Audience<\/strong><\/h3>\n\n\n\n

Name your Facebook Ad campaign according to your target audience, you will name your Facebook ad campaign and select which Page to promote.<\/p>\n\n\n\n

\u25cf Scroll down to start building the target audience for your ads.<\/p>\n\n\n\n

\u25cf You will see the first option is to add a custom audience of people who have already interacted with your business on or off Facebook. There is a separate guide to walk you through Facebook custom audiences, where we\u2019ll concentrate on the targeting options.<\/p>\n\n\n\n

Choose Your Facebook Ad Placements<\/strong><\/h3>\n\n\n\n

Come down to select where your ads will appear. Use automatic placements if new to Facebook advertising. This option will place your ads around Facebook automatically, Instagram, Messenger, and the Audience Network when they are likely to get the best results for:<\/p>\n\n\n\n

\u00b7 Quality ranking<\/p>\n\n\n\n

\u00b7 Engagement rate ranking<\/p>\n\n\n\n

. Conversion rate ranking <\/p>\n\n\n\n

<\/figure>\n\n\n\n

Set Your Budget and Schedule<\/strong><\/h3>\n\n\n\n

Set your budget to decide how much money you need to spend on your Facebook ad campaign. You can select whether you have a daily budget or lifetime budget, you can also set the start and end dates of the budget if you want to schedule your ad in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s start from the beginning you need to know about advertising on Facebook from planning your first Facebook ad to innovative strategies. You can connect with your target audience on the largest social network through Facebook advertising. How to Advertise On Facebook Set up your Facebook business account. Determine the campaign type you want to […]<\/p>\n","protected":false},"author":6,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787],"tags":[1526,879,876,884,878,877,880,1525,875,1527,1033,1528,881,882],"yst_prominent_words":[402,340],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-facebook-ads","tag-facebook-ads-cost","tag-facebook-ads-course","tag-facebook-ads-dashboard","tag-facebook-ads-library","tag-facebook-ads-manager","tag-facebook-ads-manager-login","tag-facebook-ads-strategy","tag-facebook-ads-support","tag-facebook-advertising","tag-servicesground","tag-types-of-facebook-ads","tag-what-is-facebook-ads","tag-what-is-facebook-ads-manager"],"_links":{"self":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/comments?post=1422"}],"version-history":[{"count":13,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions"}],"predecessor-version":[{"id":3378,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions\/3378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media?parent=1422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/categories?post=1422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/tags?post=1422"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}