{"id":1432,"date":"2020-09-30T20:55:48","date_gmt":"2020-09-30T20:55:48","guid":{"rendered":"https:\/\/servicesground.com\/?p=1432"},"modified":"2020-09-30T20:55:51","modified_gmt":"2020-09-30T20:55:51","slug":"a-complete-overview-of-social-media-demographics","status":"publish","type":"post","link":"https:\/\/servicesground.com\/blog\/a-complete-overview-of-social-media-demographics\/","title":{"rendered":"A Complete Overview Of Social Media Demographics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>What is Social Media Demographics?<\/strong><\/h3>\n\n\n\n<p>Social Media Marketing,  introduces the process of obtaining traffic or awareness across social sites. For any social media Marketer, demographic statistics are an essential piece of data to set up a social media marketing strategy. It\u2019s like knowing what kind of users are looking for products you want to sell. You also get the idea who\u2019s on what platform,  and that aids you in analyzing advertising, and marketing conclusions. As the social space is continuously changing, it\u2019s always useful to know the current statistics to redefine your decisions and customize content based on &#8220;how your audience uses distinct platforms&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Does Demographic Data Matter?<\/strong><\/h3>\n\n\n\n<p>Let\u2019s suppose you are damn sure about your current social media marketing strategy,  and you\u2019re searching for more networks. The first step is, you&#8217;ll research who\u2019s already on those new platforms. You have to make sure that your ideal target audience is participating actively there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Popular social Media Network<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\"><li>Facebook Demographics<\/li><li>\u00a0Instagram Demographics<\/li><li>\u00a0Twitter \u00a0Demographics\u00a0\u00a0\u00a0<\/li><li>\u00b7Pinterest Demographics<\/li><li>\u00b7LinkedIn Demographics<\/li><li>\u00b7YouTube Demographics<\/li><\/ul>\n\n\n\n<p>There are two types of social media marketing: the first is organic and the other one is paid. Let\u2019s discuss the Demographics of popular social media networks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Facebook Demographics?<\/strong><\/h3>\n\n\n\n<p>Facebook is one of the most visited social media platforms After YouTube. Facebook is ranked number two when we talk about the most used platforms. According to another research, 69% of US teenagers use Facebook. People who use Facebook, 74% of those at least log in once a day. If you compare daily usage, 74% is more than Instagram and Snapchat\u2019s daily users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-1024x1024.jpg\" alt=\"social media traffic\" class=\"wp-image-1436\" width=\"NaN\" height=\"NaN\" srcset=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-1024x1024.jpg 1024w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-150x150.jpg 150w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-768x768.jpg 768w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-300x300.jpg 300w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-80x80.jpg 80w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media-120x120.jpg 120w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/social-media.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook Age &amp; Gender Demographics<\/strong><\/h3>\n\n\n\n<p>Excluding people who are 65 years old or more, Facebook have user from every age group. 75% of women and 63% of men using the platform. <\/p>\n\n\n\n<p><strong>Breakdown of Demographics<\/strong><\/p>\n\n\n\n<p>The breakdown of demographics by age include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>51% of\u00a013\u201317-year-olds use Facebook<\/li><li>76% of 18\u201324-year-olds use Facebook<\/li><li>84% of 25\u201330-year-olds use Facebook<\/li><li>79% of 30\u201349-year-olds use Facebook<\/li><li>68% of 50\u201364-year-olds use Facebook<\/li><li>46% of 65+-year-olds use Facebook<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook Location Demographics<\/strong><\/h3>\n\n\n\n<p>Facebook users base and reach are worldwide, so several brands can promote their products very simply, even those with a global social appearance to get their target customers on the network. India has a 269 million user base country. After India, the US has 183 million users and Indonesia has 123 million users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram Demographics<\/strong><\/h3>\n\n\n\n<p><strong>Let\u2019s discuss Instagram demographics.<\/strong> <\/p>\n\n\n\n<p>Popularity is rising on Instagram continuously but Facebook is still on 1st rank in daily login. Facebook user&#8217;s daily login is 74% while Instagram users log is 63%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-1024x1024.jpg\" alt=\"instagram demographic\" class=\"wp-image-1437\" width=\"NaN\" height=\"NaN\" srcset=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-1024x1024.jpg 1024w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-150x150.jpg 150w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-768x768.jpg 768w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-300x300.jpg 300w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-80x80.jpg 80w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic-120x120.jpg 120w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/instagram-demographic.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Instagram Age &amp; Gender Demographics<\/strong><\/p>\n\n\n\n<p>According to Statistics, Instagram is the favorite social network for 35% of US adults, while Snapchat is on second. <\/p>\n\n\n\n<p>In terms of gender, Instagram is used by 43% of women while 31% of men use it.<\/p>\n\n\n\n<p><strong>The breakdown of demographics by age include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>75% of 18\u201324 year olds use Instagram<\/li><li>57% of 25\u201330 year olds use Instagram<\/li><li>47% of 30\u201349 year olds use Instagram<\/li><li>23% of 50\u201364 year olds use Instagram<\/li><li>8% of 65+ year olds use Instagram<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram Location Demographics<\/strong><\/h3>\n\n\n\n<p>Instagram is one of the most popular social networks worldwide. It has the most users in the US estimated at 116 million, India has 73 million and Brazil has 72 million. <\/p>\n\n\n\n<p>These statistics make the network attractive to both brands and influencers.<\/p>\n\n\n\n<p><strong>In the US, the regional breakdown includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>33% of those living in an urban area use Instagram<\/li><li>37% of those living in a suburban area using Instagram<\/li><li>43% of those living in a rural area use Instagram<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter Demographics<\/strong><\/h3>\n\n\n\n<p>According to research, Twitter has less popular as compared to other social media networks. 22% of adults use Twitter in the US. Twitter\u2019s format is suitable for timely content, Twitter platform continues to be admired for news and customer service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-1024x1024.jpg\" alt=\"\" class=\"wp-image-1438\" width=\"NaN\" height=\"NaN\" srcset=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-1024x1024.jpg 1024w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-150x150.jpg 150w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-768x768.jpg 768w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-300x300.jpg 300w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-80x80.jpg 80w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic-120x120.jpg 120w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/twitter-demographic.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Twitter Age &amp; Gender Demographics<\/strong><\/p>\n\n\n\n<p>In the US gender breakdown, Twitter users have 24% of men, and 21% of women. On an international basis on this platform, the breakdown is 66% men and 34% women.<\/p>\n\n\n\n<p><strong>The breakdown of demographics by age include:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>44% of 18 to 24 year olds use Twitter<\/p><p>\u00a031% of 25\u201330-year-olds use Twitter<\/p><p>\u00a026% of 30\u201349-year-olds use Twitter<\/p><p>\u00a017% of 50\u201364-year-olds use Twitter<\/p><p>\u00a07% of 65+-year-olds use Twitter<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter Location Demographics<\/strong><\/h3>\n\n\n\n<p>On Twitter with a total of 330 million worldwide monthly users, 262 million are outside the US. However, in the US Twitter users are high. So you have to make sure your marketing strategies are completely advanced to reach those audiences by investing more on Twitter. This platform is used to break the news around the world.<\/p>\n\n\n\n<p><strong>In the US, the regional breakdown includes:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>26% of those living in an urban area using Twitter<\/p><p>22% of those living in a suburban area using Twitter<\/p><p>13% of those living in a rural area use Twitter<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn Demographics<\/strong><\/h3>\n\n\n\n<p>LinkedIn demographics are more favorable for professionals. Their users \u2019 daily login ratio is less than Facebook and Instagram. LinkedIn user&#8217;s logins are only 9% more than once a day in the US. Only 12% visit daily and 23% visit several times a week.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-1024x1024.jpg\" alt=\"linkdin traffic\" class=\"wp-image-1440\" width=\"NaN\" height=\"NaN\" srcset=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-1024x1024.jpg 1024w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-150x150.jpg 150w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-768x768.jpg 768w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-300x300.jpg 300w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-80x80.jpg 80w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic-120x120.jpg 120w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/linkdin-demographic.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn Age &amp; Gender Demographics<\/h3>\n\n\n\n<p>The ratio of men and women using LinkedIn is comparatively similar. LinkedIn is basically a social media platform for professional networking, it builds awareness about the latest workforce. 29% of adult men use LinkedIn and 24% of adult women use LinkedIn.<\/p>\n\n\n\n<p><strong>The breakdown of demographics by age include<\/strong>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>17% of 18\u201324-year-olds use LinkedIn<\/p><p>\u00a044% of 25\u201330-year-olds use LinkedIn<\/p><p>\u00a037% of 30\u201349-year-olds use LinkedIn<\/p><p>\u00a024% of 50\u201364-year-olds use LinkedIn<\/p><p>\u00a011% of 65+ year olds use LinkedIn<\/p><\/blockquote>\n\n\n\n<p><strong>LinkedIn Location Demographics<\/strong><\/p>\n\n\n\n<p>LinkedIn has the highest number of users estimated at 160 million in the US, India is the next closest at 61 million.<\/p>\n\n\n\n<p><strong>In the US, the area breakdown includes:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00a033% of those living in an urban area use LinkedIn<\/p><p>\u00a030% of those living in a suburban area use LinkedIn<\/p><p>\u00a010% of those living in a rural area use LinkedIn<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pinterest Demographics<\/strong><\/h3>\n\n\n\n<p>More than &#8220;300 million&#8221; people are using Pinterest globally in a month, might be the next major strategy you\u2019ll desire to invest in is \u201cPinterest marketing\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-1024x1024.jpg\" alt=\"Pinterest traffic\" class=\"wp-image-1441\" width=\"NaN\" height=\"NaN\" srcset=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-1024x1024.jpg 1024w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-150x150.jpg 150w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-768x768.jpg 768w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-300x300.jpg 300w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-80x80.jpg 80w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic-120x120.jpg 120w, https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/09\/pintrest-demographic.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pinterest Age &amp; Gender Demographics<\/strong><\/p>\n\n\n\n<p>In the US women, users are currently high on Pinterest. 15% of men use Pinterest while 42% of women use it in the US.<\/p>\n\n\n\n<p><strong>The breakdown of demographics by age include:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>38% of 18\u201324-year-olds use Pinterest<\/p><p>\u00a028% of 25\u201330-year-olds use Pinterest<\/p><p>\u00a035% of 30\u201349-year-olds use Pinterest<\/p><p>\u00a027% of 50\u201364-year-olds use Pinterest<\/p><p>\u00a015% of 65+ year-olds use Pinterest<\/p><\/blockquote>\n\n\n\n<p><strong>Pinterest Location Demographics<\/strong><\/p>\n\n\n\n<p>Pinterest also has a broad global user base and according to Statistics, the network exaggerates 322 million global users and 87 million monthly actives in the US.<\/p>\n\n\n\n<p><strong>In the US, the regional breakdown includes:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>30% of those living in an urban area use Pinterest<\/p><p>\u00a030% of those living in a suburban area using Pinterest<\/p><p>\u00a026% of those living in a rural area use Pinterest<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube Demographics<\/strong><\/h3>\n\n\n\n<p>YouTube has the highest users globally among all adults in the US than Facebook. 73% of adults use video streaming platforms in the US. For those who do use this network, 38% of users appeared logging in several times a day. Setting up your YouTube channel is a priority like any other social channel. As video content continues to take over on social channels\u00a0<\/p>\n\n\n\n<p><strong>YouTube Age &amp; Gender Demographics<\/strong><\/p>\n\n\n\n<p>By gender demography 78% of men and 68% of women are using YouTube.<\/p>\n\n\n\n<p><strong>The breakdown of demographics by age include:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>90% of 18 to 24 year olds use YouTube<\/p><p>\u00a093% of 25\u201330-year-olds use YouTube<\/p><p>\u00a087% of 30\u201349-year-olds use YouTube<\/p><p>\u00a070% of 50\u201364-year-olds use YouTube<\/p><p>\u00a038% of 65+-year-olds use YouTube<\/p><\/blockquote>\n\n\n\n<p><strong>YouTube Location Demographics<\/strong><\/p>\n\n\n\n<p>In the US, the regional breakdown includes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>77% of those living in an urban area use YouTube<\/p><p>74% of those living in a suburban area use YouTube \u00a0<\/p><p>64% of those living in a rural area use YouTube<\/p><\/blockquote>\n\n\n\n<p>Read more\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/servicesground.com\/blog\/blog\/\" target=\"_blank\">Articles<\/a>, and follow us on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/Servicesground\" target=\"_blank\">Facebook<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/services_ground\" target=\"_blank\">Twitter<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/services.ground\/?hl=en\" target=\"_blank\">Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Social Media Demographics? Social Media Marketing, introduces the process of obtaining traffic or awareness across social sites. For any social media Marketer, demographic statistics are an essential piece of data to set up a social media marketing strategy. It\u2019s like knowing what kind of users are looking for products you want to sell. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787],"tags":[892,895,893,896,889,890,885,888,886,887,891,894],"yst_prominent_words":[546],"class_list":["post-1432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-facebook-traffic","tag-instagram-traffic","tag-linkdin-traffic","tag-pinterest-traffic","tag-social-media-at-the-university-a-demographic-comparison","tag-social-media-demographic-statistics","tag-social-media-demographics","tag-social-media-demographics-by-gender","tag-social-media-demographics-data","tag-social-media-demographics-uk-2020","tag-twitter-traffic","tag-youtube-traffic"],"_links":{"self":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/comments?post=1432"}],"version-history":[{"count":4,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1432\/revisions"}],"predecessor-version":[{"id":1445,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1432\/revisions\/1445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media?parent=1432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/categories?post=1432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/tags?post=1432"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}