On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website\u2019s search engine rankings and earn organic traffic.<\/p>\n\n\n\n
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.<\/p>\n\n\n\n
On-page SEO is important because it helps search engines<\/a> understand your website and its content. As well as identify whether it is relevant to a searcher\u2019s query.<\/p>\n\n\n\n As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).<\/p>\n\n\n\n In this article, we will be discussing 10 Essentials for On-Page SEO. Let’s begin:<\/p>\n\n\n\n E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole.<\/p>\n\n\n\n Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility.<\/p>\n\n\n\n The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on.<\/p>\n\n\n\n It is featured prominently in the search engine results pages (typically used as the clickable link)<\/a> as well as in the browser window.<\/p>\n\n\n\n The title tag by itself has little impact on organic rankings, this why it\u2019s sometimes overlooked.<\/p>\n\n\n\n Meta descriptions have been an important optimization point.<\/p>\n\n\n\n Tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page.<\/p>\n\n\n\n While Google maintains that meta descriptions don\u2019t help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.<\/p>\n\n\n\n Want your website content to perform well on search? Then start writing compelling headlines.<\/p>\n\n\n\n Coming up with a title for a blog post<\/a> might seem too basic, but a great headline can mean the difference between a click and an impression \u2013 that\u2019s why it\u2019s important to create them strategically.<\/p>\n\n\n\n Your headlines need to spark interest for it to stand out on the SERPs \u2013 enticing users to click through and continue reading the rest of the content.<\/p>\n\n\n\n Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).<\/p>\n\n\n\n Tags aren\u2019t as critically important for your site rankings as they used to be, but these tags still serve an important function \u2013 for your users and your SEO.<\/p>\n\n\n\n They can indirectly impact your rankings by:<\/p>\n\n\n\n SEO writing<\/a> means writing content with both search engines and users in mind.<\/p>\n\n\n\n There is a strategy behind writing solid SEO content \u2013 and it is more than just keyword research and fill in the blanks.<\/p>\n\n\n\n Simply producing content for the sake of it won\u2019t do. Remember that you\u2019re writing content for people \u2013 therefore that content must be high-quality, substantial, and relevant.<\/p>\n\n\n\n True or false? The more pages you have targeting a keyword<\/a>, the better you\u2019ll rank for that keyword.<\/p>\n\n\n\n False!<\/p>\n\n\n\n Targeting a specific term across multiple pages can cause \u201ckeyword cannibalization\u201d which has some potentially disastrous consequences for your SEO.<\/p>\n\n\n\n When you have multiple pages ranking for the same keyword, you\u2019re actually competing with yourself.<\/p>\n\n\n\n It\u2019s important to identify whether keyword cannibalization exists on your website and resolve it right away.<\/p>\n\n\n\n Most content creators are focused on creating new content that they forget to audit their existing content. And this is a mistake.<\/p>\n\n\n\n Auditing your existing content is crucial because it helps you:<\/p>\n\n\n\n Content audits can greatly help your SEO strategy and they should be done on a regular basis.<\/p>\n\n\n\n Adding images is a good way to make your webpages more appealing. But not all images are created equal \u2013 some can even slow down your website.<\/p>\n\n\n\n Optimizing images properly will help you make the most of a valuable SEO asset.<\/p>\n\n\n\n Image optimization has many advantages, such as:<\/p>\n\n\n\n Images shouldn\u2019t be an afterthought. Make sure to incorporate images that support your content and use descriptive titles and alt text.<\/p>\n\n\n\n Enhancing your website\u2019s on-page SEO elements is only half the battle.<\/p>\n\n\n\n The other half lies in making sure that users will not bounce \u2013 but instead, they\u2019ll continue viewing your content, interacting with it, and keep coming back for more.<\/p>\n\n\n\n Retaining engaged users is a great challenge in itself, but it\u2019s certainly doable. To increase user engagement, focus on aspects such as site speed, user experience, and content optimization, among others.<\/p>\n\n\n\n If you loved this article and want to find more of these in future, subscribe to our Newsletter.<\/span><\/em><\/p>\n\n\n\n You can also follow us on Facebook<\/a>, Linkedin<\/a> and YouTube<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":" On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website\u2019s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has […]<\/p>\n","protected":false},"author":6,"featured_media":1895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[773],"tags":[1176,1181,1179,1182,1178,771,1175,1173,1180,1033,1177],"yst_prominent_words":[212,146],"_links":{"self":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1867"}],"collection":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/comments?post=1867"}],"version-history":[{"count":4,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1867\/revisions"}],"predecessor-version":[{"id":1897,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1867\/revisions\/1897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media\/1895"}],"wp:attachment":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media?parent=1867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/categories?post=1867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/tags?post=1867"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. E.A.T<\/h3>\n\n\n\n
2. Title Tag<\/h3>\n\n\n\n
3. Meta Description<\/h3>\n\n\n\n
4. Headlines<\/h3>\n\n\n\n
5. Header Tags<\/h3>\n\n\n\n
6. SEO Writing<\/h3>\n\n\n\n
7. Keyword Cannibalization<\/h3>\n\n\n\n
8. Content Audit<\/h3>\n\n\n\n
9. Image Optimization<\/h3>\n\n\n\n
10. User Engagement<\/h3>\n\n\n\n