{"id":1960,"date":"2020-11-12T12:26:19","date_gmt":"2020-11-12T12:26:19","guid":{"rendered":"https:\/\/servicesground.com\/?p=1960"},"modified":"2020-11-18T17:02:02","modified_gmt":"2020-11-18T17:02:02","slug":"difference-between-online-selling-and-offline-selling","status":"publish","type":"post","link":"https:\/\/servicesground.com\/blog\/difference-between-online-selling-and-offline-selling\/","title":{"rendered":"Difference Between Online Selling and Offline Selling"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>What is Online Selling?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/online-selling.jpg\" alt=\"online selling\" class=\"wp-image-1965\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<p>Online selling is a form of e-commerce business that allows people to buy products and services online from the seller, through a web browser over the internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Offline Selling?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/offline-selling.jpg\" alt=\"offline selling\" class=\"wp-image-1966\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<p>A form of a business model that allows people to purchase goods and services through a business outlet, who has a physical location.<\/p>\n\n\n\n<p>Let&#8217;s discuss some major differences between <a href=\"https:\/\/servicesground.com\/blog\/10-authentic-ways-to-make-money-online-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Selling<\/a> and Offline Selling that help you to make decisions if you are interested in starting a new business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Customer Reach<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling<\/strong>: In offline selling, customer reach will be limited. Because in this business model you have a physical outlet with one or more locations. <a href=\"https:\/\/servicesground.com\/blog\/customer-satisfaction-will-determine-the-success-of-your-organization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Your customers<\/a> will be the native people.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling<\/strong>: While in online selling, customers will reach you globally. Because in this business model you have an online store, and customers can search you from anywhere in the world using a web browser.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Cost of Setup<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/find-customers.jpg\" alt=\"find cutomers\" class=\"wp-image-1967\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> When you think to start an offline business, you must have to buy or rent a space to make an outlet. You have to hire salespersons, you need furniture, manpower for maintenance or so on. The cost of the setup is more.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> For online selling, you don&#8217;t need a physical store. You just need an online store for selling, you sign up on the marketplace and pay some amount for registration. The setup cost for online selling is less.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Operation Cost<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> For physical outlets, the operational cost will be more. You have to pay rent monthly if you rented a space, maintenance cost of the store, salaries of manpower, electricity bills, etc.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> For online stores, you have some expenses as well. You have to pay a maintenance cost of web hosting which is almost 30$ per month. You have to pay a small amount as you are working in the world&#8217;s largest marketplace.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Availability<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> In a physical outlet availability is limited. You set your working hours and days.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> While in online selling, the availability of stores is 24\/7.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Feasibility to Operate&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> You can only operate from the store. For selling products to the customers you need to be feasible at the store.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> Online stores can be operated anytime and from anywhere.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Promotion\/Marketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> For this type of business you have limited marketing options and possibilities.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> In an online business you have a <a href=\"https:\/\/servicesground.com\/blog\/types-of-digital-marketing-with-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">huge range of marketing <\/a>and promotions features and tools.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Business Expansion<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Business-Expansion.jpg\" alt=\"Business Expansion\" class=\"wp-image-1968\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> For offline or physical stores, you can expand your business locally or maximum to some regions.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> But for the online stores, you can expand your business worldwide.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Customer Retention:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> In an offline business, it is easy to retain loyal customers. Because you have customers&#8217; physical support.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> It is comparatively difficult to retain customers at online stores. In online selling, customer support is virtual.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Refund Rate<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Refund-Rate.jpg\" alt=\"Refund Rate\" class=\"wp-image-1969\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> In this type of business, the refund\/return rate is less. Because customers have physical access to the store, they can try or observe the products before they buy them.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> The refund\/return rate of the products is high in online selling.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. <strong>Multi-channel Selling<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> A seller cannot sell his products on multiple channels.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> A seller can sell his products on multiple channels like <a href=\"https:\/\/servicesground.com\/blog\/top-10-affiliate-programs-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon, eBay, and many more<\/a> like this.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. <strong>Brand Visibility and Development<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Visibility.jpg\" alt=\"Brand Visibility \" class=\"wp-image-1970\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> A seller\u2019s product is visible to a limited audience and it takes more time to develop as a brand.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> In this business model you are working globally. So products are visible on a larger scale and have the potential to become a brand in fewer months as compare to offline selling.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">12. <strong>Employees Headcount<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Employees-Headcount.jpg\" alt=\"Employees Headcount\" class=\"wp-image-1971\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> This business surely needs more employees to manage the store.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> While for online stores, fewer employees are required to manage work online and remotely.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">13. <strong>Sales Channel<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> For marketing, you can use limited sales channels like radio and print advertising.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> In online business, you may sell products on different multi-channel on social media by email marketing and messaging apps, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">14. <strong>Performance Analysis<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Performance-Analysis.jpg\" alt=\"Performance Analysis\" class=\"wp-image-1972\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling:<\/strong> To analyze the performance of an offline store you need more time and it is complicated.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling:<\/strong> For an online business, stats and figures are updated in real-time. So <a href=\"https:\/\/servicesground.com\/blog\/why-semrush-is-the-best-seo-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance analysis<\/a> is easier.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">15. <strong>Trustworthy<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/servicesground.com\/blog\/wp-content\/uploads\/2020\/10\/Trustworthy.jpg\" alt=\"Trustworthy\" class=\"wp-image-1974\" width=\"NaN\" height=\"NaN\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offline Selling<\/strong>: In this business, you can gain mouth-to-mouth popularity that builds trust. It is more significant but on a less reach.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online Selling<\/strong>: In online business, you may get reviews globally, that can help you in building more trust. And better social media feedback may help you to resolve problems.<\/li><\/ul>\n\n\n\n<p><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">Thanks For Reading.<\/span><\/strong><\/p>\n\n\n\n<p>If you liked this article and want to read more of these, please subscribe to our newsletter and follow us on <a href=\"https:\/\/www.facebook.com\/Servicesground\">Facebook<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCv5bJdffGXx8GL2VUd43uQQ\">Youtube<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/services-ground-598100198\/\" target=\"_blank\">Linkedin<\/a>, and<a href=\"https:\/\/twitter.com\/services_ground\"> Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Online Selling? Online selling is a form of e-commerce business that allows people to buy products and services online from the seller, through a web browser over the internet. What is Offline Selling? A form of a business model that allows people to purchase goods and services through a business outlet, who has [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787,235,236],"tags":[334,1419,1421,1426,1273,1322,1428,1427],"yst_prominent_words":[90],"class_list":["post-1960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-entrepreneurship","category-growth-strategies","tag-customer-outreach","tag-difference-between-online-selling-and-offline-selling","tag-offline-selling","tag-online-selling-and-offline-selling","tag-online-services","tag-services-ground","tag-what-is-offline-selling","tag-what-is-online-selling"],"_links":{"self":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/comments?post=1960"}],"version-history":[{"count":10,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1960\/revisions"}],"predecessor-version":[{"id":2746,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/posts\/1960\/revisions\/2746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/media?parent=1960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/categories?post=1960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/tags?post=1960"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/servicesground.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}