{"id":576,"date":"2020-08-20T23:48:11","date_gmt":"2020-08-20T23:48:11","guid":{"rendered":"https:\/\/servicesground.com\/how-to-write-a-winning-web-design-proposal\/"},"modified":"2021-02-25T16:15:20","modified_gmt":"2021-02-25T16:15:20","slug":"how-to-write-a-winning-web-design-proposal","status":"publish","type":"post","link":"https:\/\/servicesground.com\/blog\/how-to-write-a-winning-web-design-proposal\/","title":{"rendered":"Web Design Proposal -How To Write An Appealing Propsal"},"content":{"rendered":"

Write a Proposal That Rocks in Just 12 Minutes as a web designer, your ability to bring new customers depends on your ability to make successful web design proposals.<\/span><\/p>\n

But you can’t afford to spend three or four hours refining every proposal.<\/span><\/p>\n

You need your time to actually build websites \u2013 and this time you can get a web design template.<\/span><\/p>\n

In this guide, we’ll show you how to create a web design template that you can customize for individual customers in minutes.<\/span><\/strong><\/p>\n

Why do you need templates for your web design proposals?<\/span><\/h2>\n

One of the best ways to simplify the proposal process is to create a Web Design Proposal template.<\/span><\/p>\n

Each pitch needs certain elements: an assessment of the problems that your design will address, a list of project objectives, a detailed timeline for each phase of the project, and the associated costs.<\/span><\/p>\n

Placing these elements in the framework of a web design proposal provides many benefits.<\/span><\/p>\n

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  •  All the details are in one place. You don’t have to re-type anything or open a dozen files to gather information about the different aspects of your design process.<\/span><\/li>\n
  • Deals and prices are consistent \u2013 your template will include a list of all your services and the cost of each individual service.<\/span><\/li>\n<\/ul>\n

    This means that you don’t have to worry about pricing everything out of every job \u2013 the price tags are already there.<\/span><\/p>\n

    You just need to modify them if you’re working on an unusually large website.<\/span><\/p>\n

    Templates are an opportunity to prove your design skills.<\/span><\/span><\/p>\n

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    • You can customize templates in a few minutes \u2013 There will be some obvious areas where you can customize each template: the contact information of the client, the problem statement, the goal statement.<\/li>\n<\/ul>\n

      A few quick tweaks will make your template the ideal solution for your potential client.<\/span><\/p>\n

      In short, use the web design templates to grow your business and reduce the number of hours you spend on individual proposals each time.<\/span><\/p>\n

      How to build your web design proposal template<\/span><\/h2>\n

      The following elements must be included in the successful web design template:<\/span><\/span><\/p>\n

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      • Introduction \u2013 clarify who you are and some basic details about your company.<\/li>\n
      • Include a basic and easy-to-read overview of your services.<\/span><\/li>\n
      • Problem Statement \u2013 A full page dedicated to explaining the problems of your client in detail.<\/span><\/li>\n
      • Targets \/ Proposed Solutions \u2013 This page will share the aims of your web design project with a focus on the specific solutions that you will implement.<\/span><\/li>\n
      • Standard package breakdown \u2013 This breakdown will give more detailed information about your standard package for web design.<\/span><\/li>\n
      • Testimonials \u2013 Place at least three client testimonials on a different page and attach screenshots of the websites. You may need to update these to reflect your recent work for almost any 6-12 months.<\/span><\/li>\n
      • Extras \u2013 In addition to the standard design package, there’s also a comprehensive list of the extras your customers can buy.<\/span><\/li>\n
      • Next steps \u2013 This section should outline how your client can go about working with you if they are interested in working.<\/span><\/li>\n
      • Terms and Conditions & Signing page \u2013 This outlines confidentiality, work rights, and how you will be working with the client. Putting the contract into the agreement makes it easier for clients to sign up directly for their services.<\/span><\/li>\n<\/ul>\n

        Today we’re going to show you how to build each of those elements for your model web design proposal.<\/span><\/p>\n

        1. Introduction to<\/span><\/h3>\n

        Your introduction is the simplest part of your web design template, but that doesn’t make it any less important. It reinforces the identity of your company, displays your knowledge of your client, and reminds them why they first contacted you.<\/span><\/p>\n

        The introduction of a proposal should be formatted in the same way as a business letter and should include a number of standard elements:<\/span><\/p>\n

        1.1 Name and logo of your company<\/span><\/h3>\n

        This is one of the easiest forms of branding, yet many beginner designers forget to include it in their web design template. A design proposal is an official company document, which should look like one. Showing your sleek logo also reminds your potential clients of your overall aesthetics.<\/span><\/p>\n

        1.2 Contact information for your company<\/span><\/h3>\n

        Your potential client may already have your contact information, but it should still be listed directly under your company name and logo. This serves two purposes: it makes the proposal feel more like an official document, and it makes contacting you easier if the client likes your proposal.<\/span><\/p>\n

        1.3 Name of the client and potential contact information<\/span><\/h3>\n

        You want to create space for this in your web design template below your own contact information, formatted in the same way as a business letter. Ideally, you should use the full name of a specific person in a company rather than the company name.<\/span><\/p>\n

        1.4. A problem statement assessing the specific concerns of the client<\/span><\/h3>\n

        This paragraph will show your understanding of the needs of your client. You can put a generic problem statement in your template, or you can just leave a space for it; this is one of the areas that should be highly customized for each proposal.<\/span><\/p>\n

        1.5. A brief overview of your company and the services that you provide<\/span><\/h3>\n

        In no more than two paragraphs, describe the experience of your company and the services you provide. Position your services and experience as a way to address your client’s problems. This will make it easy for potential clients to evaluate your overall services and decide whether or not to consider the full proposal.<\/span><\/p>\n

        You\u2019re going to want to customize this area for each client, but including a generic paragraph in your template is a good idea. This makes it easy for individual proposals to be modified.<\/span><\/p>\n

        1.6. Overview of the entire duration of the proposal<\/span><\/h3>\n

        Please provide a bullet-point list of each section of your proposal, including their respective page numbers. This shows your organizational skills and makes it easy for the client to decide what to read first.<\/span><\/p>\n

        1.7 Your signature <\/span><\/h3>\n

        Your introduction to a proposal must be able to stand as a business letter on its own. Sign off using a traditional farewell, like “good wishes,” and add your signature to the report.<\/span><\/p>\n

        In total, the introduction of your template should be no longer than 3-4 paragraphs.<\/span><\/span><\/p>\n

        How to customize this section of the proposal:<\/h2>\n

        The introduction will be one of the most customized sections of the proposal. For example, you are going to want to enter the correct contact details and name for each customer. You will also want to change the problem statement to address the individual concerns of each customer and to modify the description of your services to focus on solving those particular problems.<\/span><\/p>\n

        2. Statement of Problem<\/span><\/h3>\n

        On this page of your web design template, you would like to expand on the information provided in your introduction. Like the introduction, this section will be customized to every proposal, but there are a few things you can include in your template to make the process easier.<\/span><\/p>\n

        Start with a paragraph describing your typical client and the problems they face. <\/span><\/p>\n

        You\u2019re going to customize this for individual proposals, so just stick to the most common issues.<\/span><\/p>\n

        Here are some examples of problems that you might want to include in your web design template:<\/span><\/span><\/p>\n