The Difference Between Link Building & Outreach

The Difference Between Link Building & Outreach

Every businessman nowadays wants their website to be found by as many people as possible. They want their website to be rank the highest in the keywords they are using. They want to attract organic traffic by building solid credibility. Link building & Outreaching are the only two ways by which a business can accomplish this.

Both take patience and time. There can be setbacks along the way. Both methods can only work when they are backed up by resourceful and creative content. Businesses can not just run blindly on themselves anymore. Thanks to google, the internet has forced companies to orient themselves towards value creation.

In this article, we will discuss link building & Outreach. We will go though on how these both strategies work.

Link Building

In real life, people are often judged by the company they keep. It’s the same in the digital world as well. For a website to rank on Google, it should have oriented and creative content.

The website should have few things right:

  • Quality and up-to-date content
  • No technical errors
  • Free of bad links
  • Proper backlinking to authoritative sources
  • Linked to credible sources

Link building is mainly about having a third-party web page to link to your website. These backlinks will then boost your ranking. Your website’s Google ranking will be higher as you get more of these links.

Benefits of Link Building

Link building is one of the crucial aspects of SEO. It brings traffic to the website and improves the ranking on search engines. I mean, that’s the main goal of SEO, isn’t it?

The greater the number of external quality links that your website generates, the greater the chances of more people finding you and trusting you.

The Internet is now moving towards trust-based transactions and relationships. Relevant and quality link building is now carried out in the following ways:

Outreach

Outreach is one of the ways in which link-building is carried out. It can be done in different ways: email outreach, influencer outreach, social outreach and press outreach.

Each of the above involves reaching out to people in order to get them to click on the link(s) to your website, or include a mention in the content created by you on their websites so as to earn backlinks to your website.

Email Outreach:

This involves straight up emailing people and asking them to link back to your website.

However, you cannot just randomly email people. Carry out proper research and find websites that are relevant to your link building purposes. Craft a personalized email to the owners/webmasters and make a value offer to them. This could be in the form of giving them critical feedback related to their website, or pointing out a few broken links. In return, and as a nice favor, ask them to link back to your website.

Influencer Outreach:

This involves reaching out to influential bloggers, websites, and communities in order to offer to write for them in return for something – a link back to your website and/or a link to your social profile.

It sounds fairly simple, but over the years the manner in which this type of outreach is conducted has changed significantly.

Social Media Outreach:

This involves scouting for and building relationships via social media in order to popularize your content and maximize its impact.

Social media is also a great way to engage existing customers and begin conversations with potential ones. Follow people, favorite their tweets, promote your content where you feel is relevant, DM followers to check out your website, add them on LinkedIn, participate in discussions – in short, make your voice heard. Start conversations and participate in ones that are already taking place.

Benefits of Outreach

Since ranking on Google is predicated on the volume and quality of links a website generates, procuring links from established websites is a great way to generate “link juice.”

The biggest challenge for new businesses looking to make a mark in their niche is that very few have heard of them. Even if they produce great content on a weekly basis and promote it proactively on social media, they are still going to need big names to link to them in order to receive greater traffic and improve their search rankings.

When you reach out to expert websites that are relevant for your purpose, you gain immensely from their credibility.

This is how Link building & Outreach can help boost a website on search engines.

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