What Is Digital Marketing?
It is a marketing process where we use electronic devices as mediums such as computers and mobile phones to reach our target customer or audience on different platforms like Facebook, Instagram, YouTube, or Email Inbox just to name a few. 10 major types of digital marketing are mentioned below:
- Search Engine Optimization
- Pay-per-Click
- SMM Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Influencer Marketing
- Viral Marketing
- Affiliate Marketing
Let’s learn about these 10 major types of digital marketing one by one.
Search Engine Optimization
Search engine optimization is the process of making a web page easy to crawl, easy to find, and easy to classify. SEO is a basic part of digital marketing. It is primarily about a comprehensive approach. Examples of SEO.
- On-page SEO
- Technical SEO
- Off-page SEO
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Pay-per-click (PPC)
Pay per Click is a type of digital marketing in which advertisers pay only each time when they get a click on their ad. Advertisers are allowed to bid for ad space in search engine sponsored links when someone searches for keywords that relate to their business needs and click on it advertise will pay.
There are some examples of PPC are as below
- Display advertising.
- Social media advertising.
- Retargeting PPC advertising.
- Price comparison website advertising.
- Affiliate marketing.
Social Media Marketing (SMM)
It is a type of digital marketing in which advertisers use different social media platforms to reach the audiences to build brand image, increase sales, and drive website traffic. Advertisers publish good content on their social media profiles, listen to followers and engage them, analyze results, and run social media advertisements.
Examples of SMM
- Facebook Advertising.
- Instagram Advertising.
- Twitter Advertising.
- Pinterest Advertising.
- LinkedIn Advertising.
- Snapchat Advertising
Content Marketing
Content marketing is one of the major marketing types in which advertisers create a clear and defined content and publish it to the target audience online. This approach is used to get the attention of the customers and to generate leads.
Examples of content are:
Email Marketing
It is the type of marketing used to develop relations with targeted or potential customers and promote the product and services. In this marketing method advertisers through email electronically instead of using postal service.
Examples of Email Marketing:
- Email Newsletters.
- Standard Promotional Email.
- Triggered Email.
- Re-Engagement Email.
- Conformational Email.
- Thank You Email.
Mobile Marketing
Mobile Marketing is an activity in which advertisers promote their products and services by reaching a specific audience on their mobile devices such as tablets and smartphones through websites and mobile applications. Examples of Mobile Marketing:
- SMS Marketing
- MMS Marketing
- Push Notification
- App-Based Marketing
- Mobile Services Ads
- QR Codes
- Mobile Images
Marketing Analytic
Marketing Analytics is the process of collecting data to increase actionable knowledge. It helps you to find out how well your marketing efforts are performing and to analyze the effectiveness of your marketing activities. It helps you to understand what measurable actions you can take to improve your marketing activities across your marketing channels.
Examples of marketing analytics:
- Email engagement.
- Social media interactions.
- Online sales and leads.
- Offline sales.
- Website Traffic.
- Website Events.
- Digital advertising.
- SEO/SEM.
Influencer Marketing
It is a type of digital marketing in which advertisers promote their products and services through some influencers, who have a huge social media following and are considered experts in their niche. Influencer marketing helps because of the high trust built up by the influencers in their followers. And their recommendations will work for the advertisers as social proof to brands potential customers.
Examples of influencer marketing.
- Giveaways
- Contests & Event Activations
- Social Media Takeovers
- Sponsored Posts
- Sponsored Blogs
- Unboxing & Reviews
- Guest Blogs
- Brand Ambassador Giveaways
- Contests & Event Activations
Viral Marketing
It is a type of marketing in which consumers spread information about products and services using existing social media channels. It is low-cost marketing, your content or videos should be enough attracting or amusing that encourage people to share the content with other people as much as they can on social media networks. All you can do is wait for users to start sharing.
Examples of viral marketing.
- Emotional
- Incentivized
- Engineered
- Lucky
- Pass-along
- Buzz viral marketing
Affiliate Marketing
Affiliate marketing is a process in which you earn a commission or take a part in profit from sales by promoting someone’s products or services on social media channels. You find and select a product you like and promote it to others to earn a piece of profit on sales that you make.
Examples of Affiliate marketing.
- Webmasters.
- Search Affiliates.
- Bloggers.
- Coupon Sites.
- Review Sites.
- Loyalty Portals.
- Incentive Programs.
As we discussed above the types of digital marketing, these services are also provided by Services Ground. To get any of these services don’t hesitate to contact us.
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